Who: Jessica Venning-Bryan
From: Flick Electric
Could you describe your company and its business profile?
Flick Electric Co. is a Wellington–based technology business that retails electricity to customers in an entirely new way. We pass through all the costs of supply at the wholesale price, then charge a separate, transparent retail fee to look after the customer.
We believe power prices should be honest and transparent, which is why our bills show customers exactly what they pay to get power to their place. And using our proprietary technologies, we work with customers in unprecedented ways to help them control their power purchase.
What are the core values of your company?
We believe in creating prosperous households and prosperous communities using technology that gives New Zealanders greater control of their electricity purchase.
At Flick, prosperity means our product and business practices enable staff, customers and their communities to thrive – so it covers everything from paying the living wage through to the types of technology we develop, and how we help the most vulnerable people in our community access our technology.
How would you describe the profile(s) of your (prospective) customers?
Everyone needs electricity – it powers all the things we love to do in a modern world! And we want to see all New Zealanders having access to out technology that helps them take control of their energy purchase.
At the moment our customers are mainly in urban areas and have quite technology-enabled lives. As access to technology improves, and we add new products to our offering, we think our customer base will become more diverse.
How do you engage your (prospective) customers?
Our engagement style is really authentic. Everything we say and do demonstrates that we aren’t your typical boring, corporate power company, and this really resonates with our customers who engage with us heavily on social media, proudly wear our t-shirts, and tell their friends all about the huge savings they make with Flick!
The ‘real talk’ we have with our prospective customers is clear in all of our creative work, influences the channels we use and the partners we select, and extends right through to how our customer experience team engage with people.
What were your challenges in finding sponsorship partners and how did you select them?
We’re a values oriented business and our brand has a very distinctive voice in our category, so matching these was the main challenge in identifying the right organisation to partner with to help us connect with our audience. We were also seeking a partner that understood collaborative, integrated marketing and was going to do their share of the heavy lifting. The Comedy Festival ticked all of these boxes on paper, but really exceeded our expectations when it came to execution.
Could you describe the value shared and received beyond the dollars?
Any true partnership must involve more than just the dollars – the great opportunity is to share channels, skills, resources and audiences to help both parties achieve their goals. Working with the Comedy Festival helped us reach deeper into an important market segment in our key areas; enabled us to create unique content showcasing comedians which we then distributed through our channels giving those artists greater exposure; and strengthened our brand through alignment with a well loved and respected event.